The keepwell blog

Better support.
Stronger subscriptions.

Field notes for teams building iOS subscription apps: platform changes, early churn signals, and honest ways to measure retention.

Latest articles

01 — 04
  1. 01Retention signalsWhy 35% of Annual App Subscriptions Cancel in the First MonthA close look at the first month of an annual subscription, and what teams can do while the reason for leaving is still fresh.
  2. 02App Store operationsHow to Handle App Store Refund Requests (Including Consumption Data)What Apple decides, what developers can send, and how to build a consent-aware response before the 12-hour window closes.
  3. 03Platform guideApple’s Retention Messaging API Explained for Subscription AppsA practical guide to Apple’s cancellation-flow messaging and the earlier support signals it cannot cover.
  4. 04MeasurementHow to Measure Retention Interventions with a Holdout GroupA simple experimental design for separating genuine retention lift from renewals that would have happened anyway.

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